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We are continuously working to improve our products and customer experience. And knowing how to use UX Pin or Balsamiq doesn’t even begin to qualify you. With new professions come new pitfalls, and being an often misinterpreted role, the job title “User Experience Designer” is becoming one of the most abused titles in the tech industry, full of fancy User Interface (aka, graphic) guys who’ve added wireframes to their portfolios and claim to be UX experts. So what makes you a user experience designer or, for the sake of this article, what doesn’t?

What did Vizio know about what was going on in the privacy of consumers’ homes?On a second-by-second basis, Vizio collected a selection of pixels on the screen that it matched to a database of TV, movie, and commercial content.What’s more, Vizio identified viewing data from cable or broadband service providers, set-top boxes, streaming devices, DVD players, and over-the-air broadcasts.Add it all up and Vizio captured as many as 100 billion data points each day from millions of TVs. After dozens of designer applications and interviews, I’ve heard practically everything. Your ‘fake it ’til you make it’ attitude is the right one because there isn’t a clear standard for User Experience Designers to match themselves against, and it’s our job as an industry to define one.

How can you not only evaluate your own ability as a UX dude or dudette, but translate it to the layman?Solutions that provide the speed, simplicity, scalability and analytic power to modernize your data warehouse and respond to today’s demands of big data.IBM Netezza appliances are now part of IBM Pure Systems - expert integrated systems with built in expertise, integration by design and a simplified user experience.Vizio even retrofitted older models by installing its tracking software remotely.All of this, the FTC and AG allege, was done without clearly telling consumers or getting their consent.How can you convince the HR team and the product gurus that your abilities extend beyond a few Balsamiq sketches?