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In his new book, Love in the Time of Algorithms: What Technology Does to Meeting and Mating, writer Dan Slater argues that online dating has changed society profoundly. Y., newlywed, tells USA TODAY's Sharon Jayson just how and why.

Q: What is it about online dating today that you believe has made such a big difference? Everyone has access to so many more people than they were accustomed to in the past.

I was watching this video in which a cross section of people, were asked to use Tinder to find people they would go on a date with.What they found is that people’s response to their love life was much more optimistic once they had used Tinder.There’s no question that swiping through an online dating app in your spare time is How do many online romances begin?Through a private message exchanged on an online dating site.This means that many relationships cultivated through online dating websites are beginning with the two partners communicating and getting to know each other on a more private level.

have become more favorable and more adults have turned to these websites to find a match.

Unless you’re a part of the online dating scene, you might not even recognize that these are the names of websites.

However, even if you are not currently looking for that perfect mate, it’s worth paying attention to these sites: Online dating is a revolutionary industry that can provide insight into your own customers.

As a small-business owner who’s operating a website, creating an app or selling an online service, digital dating sites may be one place to look for inspiration.

Scott Steinberg, a technology and innovation consultant, believes that online dating platforms can be a “goldmine” for research: “The beauty of these platforms is they show us in a more human and personable way how we can deliver content, deliver messages, and ultimately let [users] interact with it.” Depending on their ages or interests, people gravitate toward different dating services.

Many have been using online dating a long, long time and have yet to settle down.